I was approached by the owner of a chicken shop in Luton who was looking to rebrand his fast food restaurant Pablo's Pizza Piri Piri. He wanted a new and fresh look in regards to a logo and menu design. In response to this I created a simple and contemporary logo that deters from the stereo typical look of a fast food restaurant. Creating a custom bold typeface in white with a heavy dark grey drop shadow allows the colours of the logo to pop out as well as give the restaurants logo a new and professional style.
Echoing the visual style of the logo the menu design also holds a professional and fresh look that deters from the stereo types around fast food restaurants but also keeps cohesion throughout the business visually.
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