Final Major Project for University
Sneaker Sniffer is a different take on a generic sneaker book. It looks deeper than what meets the eye, it investigates the origins of sneakers in society from the 50’s up to present day. The book contents both written and visual are all designed and created by myself.
The book also provides interactive features to allow the book to stand out from the competitors in the market, enable the target audience to understand the themes within the book in a more intimate way. And it also puts emphasis on the fact it is a one off limited edition book. Which is important because sneaker heads love exclusiveness, the target audience is vast and this book is aimed at those who are interested in fashion, culture and sneakers.
160GSM TEXT PAPER WEIGHT
350GSM COVER WEIGHT
HARDCOVER CASE BOUND
YELLOW C=4 M=22 Y=90 K=0
DARK GREY C=77 M= 65 Y=58 K=74
Other colours in palette are:
BLUE C=74 M=44 Y= 0 K=0
RED C=4 M=81 Y= 55 K=0
LIGHT GREY C=6 M=6 Y=6 K=0
Sneakers come in boxes so why shouldn’t a sneaker book. This gives the book a one off feel that includes real shoe laces to case t0 together securely. The interior of the box uses shoe paper from a limited edition pair of Nike Air Max's from the 90s.
Close up of spreads within the book
This book also provides interactive elements by using the Artivive App, this allows the reader to understand the topics on a more intimate level whilst boosting the reading experience.
Artivive it for yourself!
Social media campaign that launches before and on release to boost the exposure to the targeted audience.
Post examples from social media campaign - small gif that plays with type and the books name but also gives a nod to the interactive elements available in the book.